How would you start an international conversation about drug usage?

If you had a limited budget, but you really wanted to talk to lots of people around the world about drugs, how would you get the word out?

The Israel Anti-Drug Authority got creative and used Facebook... until they were forced to stop.

Take one minute and 43 seconds to learn what happened:

 

Drugs set your timeline from Israel Anti-drug Authority on Vimeo.

 

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